The images of an old couple on a bench or a young man in a rain slicker were replaced by these images of Mussolini. All the original text and script was kept the same, excepting an e-mail address and the text "Mussolini-Fascist Collection." The modified frames were then placed back with the other frames in Wal-Mart stores.

The small color frames of Mussolini with a tennis racket were the initial test. They proved to be too subtle, as they stayed on the shelves for weeks, disappearing one at a time. The large black and white then was installed for a more stark contrast to the existing frames.

Primarily, Wal-Mart locates itself on the outskirts of small towns with populations of 5,000 to 30,000. Local downtown business then goes head to head with Wal-Mart, an impossible task. Because Wal-Mart separates itself, people will not only buy the item they went for, but also shoes, auto parts, pharmacy needs, video rental, electronics, clothing, groceries, banking, and more. A whole downtown. The result is the disintegration of the local economy that begins to resemble a fascist regime, or perhaps more accurately, a feudal system; the vassals tied to the land (generations of land owners in low income areas, unable to move due to economic circumstance.) and serving their lord Wal-Mart.

See Solid Oak Frames in Wal-Mart.